Google Ads (tag + conversions)

Step 1 - Install the Google tag

Install via GTM whenever possible so you can reuse a consistent container across websites.

1. Create a conversion action in Google Ads.
2. In GTM: add Google tag + conversion linker (if needed).
3. Add a Conversion tag fired on your success/thank-you event.
4. Test with GTM Preview and Google Tag Assistant.

GTM guide: /gtm

Step 2 - Ensure referral conversion capture is reliable

Ads tracking helps marketing optimization; Refer Labs attribution requires server-side discount code redemption capture.

Authoritative conversion capture

POST https://referlabs.com.au/api/discount-codes/redeem
Headers:
  Content-Type: application/json
  x-pepf-discount-secret: <YOUR_SECRET>
Body:
{
  "discountCode": "CODE_USED_AT_CHECKOUT",
  "orderReference": "ORDER-12345",
  "amount": "199.00",
  "metadata": { "platform": "google_ads" }
}

If your conversion happens in a system without native webhooks, post via Zapier or Make.