Meta Ads (Pixel + optional CAPI)

Step 1 - Install Pixel via GTM (recommended)

Install Meta Pixel through Google Tag Manager so you can manage tags consistently across client sites.

1. Create a Meta Pixel in Meta Events Manager.
2. In GTM: add a Meta Pixel tag (template or custom HTML).
3. Fire on All Pages (or only on marketing pages if needed).
4. Use GTM Preview + Meta Pixel Helper to verify events fire.

Need GTM first? Use /gtm.

Step 2 - Keep Refer Labs attribution server-side

Pixels can be blocked by ad blockers/consent. Refer Labs attribution is based on discount code redemption posting.

Authoritative conversion capture

POST https://referlabs.com.au/api/discount-codes/redeem
Headers:
  Content-Type: application/json
  x-pepf-discount-secret: <YOUR_SECRET>
Body:
{
  "discountCode": "CODE_USED_AT_CHECKOUT",
  "orderReference": "ORDER-12345",
  "amount": "199.00",
  "metadata": { "platform": "meta_ads" }
}

Use native integrations (Stripe/Shopify) where possible; otherwise post via Zapier, Make, or Custom API.