TikTok Ads (Pixel + optional Events API)

Step 1 - Install TikTok Pixel via GTM

Install the pixel through GTM to standardize across websites and reduce implementation drift.

1. Create a Pixel in TikTok Events Manager.
2. In GTM: add TikTok Pixel tag (template or custom HTML).
3. Fire on All Pages; add event tags for conversion pages if needed.
4. Validate with TikTok Pixel Helper and GTM Preview mode.

GTM guide: /gtm

Step 2 - Keep referral conversion capture server-side

Pixels can be blocked; Refer Labs conversion capture should remain server-side so attribution is consistent.

Authoritative conversion capture

POST https://referlabs.com.au/api/discount-codes/redeem
Headers:
  Content-Type: application/json
  x-pepf-discount-secret: <YOUR_SECRET>
Body:
{
  "discountCode": "CODE_USED_AT_CHECKOUT",
  "orderReference": "ORDER-12345",
  "amount": "199.00",
  "metadata": { "platform": "tiktok_ads" }
}