Conversion tools
Popups, quizzes & lead capture: turn attention into leads
Traffic is wasted if visitors leave without a trace. These tools capture and convert with on-site popups, interactive quizzes and calculators, and tests and assessments, sorted by how you want to turn attention into leads. For dedicated landing-page builders, see the website builders hub.
Hello Bar
Top pickOn-site popups & bars
Adds no-code popups, sticky bars and overlays to any website to capture emails and drive clicks, with targeting and A/B testing. A quick conversion win for sites that already get traffic.
- Role
- Popups & notification bars
- Best for
- Growing an email list
- Pricing
- Free plan; paid from US$29/mo
Outgrow
Interactive quizzes & calculators
Builds no-code calculators, quizzes, assessments and polls that engage visitors and capture better-qualified leads. Best when you want people to interact and self-qualify.
- Role
- Interactive content
- Best for
- Engagement & lead quality
- Pricing
- Free plan; paid from US$14/mo
FlexiQuiz
Tests & assessments
An online quiz, test and assessment maker with automatic marking, certificates and reporting. Best when you need real assessments for training or hiring, not just a marketing quiz.
- Role
- Quiz & test maker
- Best for
- Trainers & assessments
- Pricing
- Free plan; paid from US$17/mo
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Common questions
Which lead-capture tool do I need?+
Match it to how you capture. For popups and bars on your existing site, Hello Bar. For interactive quizzes and calculators that qualify leads, Outgrow. For real tests and assessments with grading, FlexiQuiz. For a dedicated landing page, see Leadpages in the website builders hub. Many sites use more than one.
Are these lead-capture tools free to try?+
Mostly yes: Hello Bar, Outgrow and FlexiQuiz all have free plans. Free tiers and trials change, so confirm the current limits on each provider before you rely on them.
Landing page or popup, which lifts conversions more?+
They do different jobs. A landing page is a dedicated, distraction-free page for a single offer, best for paid traffic and campaigns, and you will find those builders in the website builders hub. A popup or bar captures visitors on your existing pages before they leave. Used together they cover both.
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