Playbooks

Example scenarios showing how we approach Australia market entry, partner channels, and affiliate activation.

These are illustrative playbooks, not fabricated case studies. Each engagement is scoped to your specific situation.

Example playbook

How We Enter Australia for a US SaaS Company

Approach

Week 1

ICP alignment and Australia-specific positioning review

Week 2-3

Build target list of 50 Australian prospects and 15 potential agency partners

Week 4-6

Launch outbound sequences; begin partner outreach with tailored pitch decks

Week 7-10

Book and attend introductory meetings; refine messaging based on early feedback

Week 11-12

Pipeline review; partner terms negotiation; next-step playbook delivered

Typical Targets

10-20 qualified prospect conversations

3-5 agency or platform partner discussions

Clear signal on product-market fit in Australia

Repeatable outreach sequences for continued use

Example playbook

How We Build an Agency Partner Channel

Approach

Week 1

Map the Australian agency landscape relevant to the client's product category

Week 2-3

Shortlist 20 agencies; draft partner value proposition and terms framework

Week 4-8

Outreach to agency decision-makers; present partnership opportunity

Week 9-10

Onboard first partners; set up tracking and reporting

Week 11-12

First partner-sourced leads entering pipeline; optimise partner enablement materials

Typical Targets

15-20 agency conversations

3-8 signed or in-progress partner agreements

Partner enablement kit ready for scale

First partner-sourced pipeline within 90 days

Example playbook

How We Activate Affiliates in Australia

Approach

Week 1

Define affiliate partner profile and commission structure

Week 2-3

Identify 30+ potential affiliates - advisors, communities, creators, niche platforms

Week 4-8

Recruit and onboard first cohort; set up attribution tracking

Week 9-10

First referrals flowing; monitor conversion and partner engagement

Week 11-12

Optimise commission structure; expand to second cohort of affiliates

Typical Targets

10-15 active affiliate partners

First referred customers within 60 days

Attribution and reporting framework operational

Scalable affiliate recruitment playbook

Want a Playbook Built for Your Business?

Book a call and we will map out an Australia entry approach specific to your product and market.

Book Call View Services

Playbooks

Example scenarios showing how we approach Australia market entry, partner channels, and affiliate activation.

These are illustrative playbooks, not fabricated case studies. Each engagement is scoped to your specific situation.

Example playbook

How We Enter Australia for a US SaaS Company

Approach

Week 1

ICP alignment and Australia-specific positioning review

Week 2-3

Build target list of 50 Australian prospects and 15 potential agency partners

Week 4-6

Launch outbound sequences; begin partner outreach with tailored pitch decks

Week 7-10

Book and attend introductory meetings; refine messaging based on early feedback

Week 11-12

Pipeline review; partner terms negotiation; next-step playbook delivered

Typical Targets

10-20 qualified prospect conversations

3-5 agency or platform partner discussions

Clear signal on product-market fit in Australia

Repeatable outreach sequences for continued use

Example playbook

How We Build an Agency Partner Channel

Approach

Week 1

Map the Australian agency landscape relevant to the client's product category

Week 2-3

Shortlist 20 agencies; draft partner value proposition and terms framework

Week 4-8

Outreach to agency decision-makers; present partnership opportunity

Week 9-10

Onboard first partners; set up tracking and reporting

Week 11-12

First partner-sourced leads entering pipeline; optimise partner enablement materials

Typical Targets

15-20 agency conversations

3-8 signed or in-progress partner agreements

Partner enablement kit ready for scale

First partner-sourced pipeline within 90 days

Example playbook

How We Activate Affiliates in Australia

Approach

Week 1

Define affiliate partner profile and commission structure

Week 2-3

Identify 30+ potential affiliates - advisors, communities, creators, niche platforms

Week 4-8

Recruit and onboard first cohort; set up attribution tracking

Week 9-10

First referrals flowing; monitor conversion and partner engagement

Week 11-12

Optimise commission structure; expand to second cohort of affiliates

Typical Targets

10-15 active affiliate partners

First referred customers within 60 days

Attribution and reporting framework operational

Scalable affiliate recruitment playbook

Want a Playbook Built for Your Business?

Book a call and we will map out an Australia entry approach specific to your product and market.

Book Call View Services

Loading case studies

How We Enter Australia for a US SaaS Company

How We Build an Agency Partner Channel

How We Activate Affiliates in Australia

Want a Playbook Built for Your Business?

Loading case studies

How We Enter Australia for a US SaaS Company

How We Build an Agency Partner Channel

How We Activate Affiliates in Australia

Want a Playbook Built for Your Business?