Emma Sleep: what you pay, and why the struck-through price is not the test
Emma sells mattresses and bundles in Australia from $569 for the Comfort Plus Mattress, with a 150-night trial, read on 16 September 2026. On 24 April 2026 the Federal Court ordered Emma Sleep to pay $15 million in penalties for misleading strikethrough and percentage-off sale prices. The number worth comparing against other mattresses is the one you pay.
Refer Labs may earn a commission if you sign up or buy through the links on this page, at no extra cost to you.
What Emma Sleep sells, and what it costs
- Comfort Plus Mattress
- $569
- Luxe ThermoCool Mattress
- $869
- Comfort Plus Super Bundle
- $949
- Luxe ThermoCool Super Bundle
- $1,229
- Trial
- 150 nights
- Delivery
- Free delivery to select metro areas; the cost outside them was not stated
- Prices read
- 16 September 2026
The price you pay, read off Emma's own Australian site on 16 September 2026. We do not repeat struck-through prices or percentages off, for the reason set out below.
How to read a mattress discount
The ACCC sets out when a comparison price misleads. Its wording, read from accc.gov.au on 16/09/2026, is worth having in front of you when any mattress is advertised at half price: “Where an item is offered at a sale or special price for an extended period of time, it may be misleading to call it a sale or special price, as the price has effectively become the new selling price.”
It also describes a was/now claim as misleading where “Stating the sale price is marked down from an earlier price when: the items were not sold at that price for a reasonable period right before the sale started, or only a very small proportion of items were sold at that price right before the sale.”
It is a test any reader can apply to any mattress retailer: compare $569 against what a rival actually charges, and ignore any struck-through figure.
What the trial is actually for
A 150-night trial matters more in this category than in most, because you cannot tell whether a mattress suits you in a showroom and the adjustment period runs for weeks. The trial is the part of the offer that is hard for a rival to match and easy to overlook next to a percentage.
Read the return terms before you rely on it: who collects the mattress, whether collection is free, and what condition it has to be in. Those details decide whether a trial is real.
What we could not verify
On 24 April 2026 the Federal Court ordered Emma Sleep Pty Ltd and Emma Sleep Southeast Asia Inc to pay $15 million in penalties for false or misleading statements about sale prices. Emma admitted that 58 of its 74 products had not previously been for sale at the strikethrough price (ACCC media release, read 5 October 2026). That is why this page shows only the price you pay.
Check the warranty length and the delivery cost outside metro areas at checkout.
Common questions
- How much does an Emma mattress cost in Australia?
- The Comfort Plus was listed at $569 and the Luxe ThermoCool at $869, read on 16 September 2026. Bundles ran $949 and $1,229. Prices move with promotions, so check the current figure before buying.
- Was Emma Sleep fined over its sale prices?
- Yes. On 24 April 2026 the Federal Court ordered Emma Sleep to pay $15 million in penalties for false or misleading statements about sale prices; Emma admitted that 58 of its 74 products had not previously been for sale at the strikethrough price (ACCC media release, read 5 October 2026). Compare the price you would pay against rival mattresses rather than against any struck-through number.
- How long is the Emma trial?
- 150 nights, per Emma's own site on 16 September 2026. Check the return terms, including who collects the mattress and whether collection costs anything, because those decide whether a trial is worth what it sounds like.
- Does Refer Labs earn money from this page?
- Yes, through Commission Factory, if you buy after following our link. We hold no Emma code, so we cannot claim to get you a better price than the site already shows.
Ready to look at Emma Sleep yourself?
Prices and terms change. Check the current ones on their own site before you decide.
General information only. A mattress is not a treatment for any sleep disorder. If you think you may have sleep apnoea, speak to a doctor rather than shopping for bedding. Prices were read on 16 September 2026 and change often.